[5] The 2011 campaign included a display of a level crossing car collision at The Base shopping centre in Hamilton with the message "Stay Clear.
It also included a rail safety roadshow, a visit by Chris Cairns to schools in Napier, and a new website.
[8][9] In 2014, the campaign included a virtual reality train experience where users can drive and stop locomotives.
School children in Christchurch experienced a locomotive training simulator, and the NZTA launched a television campaign about driver behaviour at level crossings.
[11] In 2016, the campaign included a video filmed at a level crossing in Lower Hutt, where multiple near misses had occurred.
[15] There was also a virtual field trip, where approximately 1200 students enrolled in and web conferences with rail experts.
Before the week, KiwiRail and TrackSAFE started an unbranded campaign on places such as Reddit, train and travel blogs, and Wikipedia.
[18] The 2023 campaign included a character called Steely Stan, encouraging people to look to the left and right before crossing a track.