[5] Its vice-presidents include former rail industry leaders Adrian Shooter CBE, Ian Brown CBE, Chris Green, and Stewart Palmer, and leading commentators such as Roger Ford of Modern Railways, fellow columnist Alan Williams, and Paul Abell, a former editor of Today's Railways UK.

Railfuture's opinions and campaigns receive coverage in the UK press, including national,[6][7][8][9] regional,[10][11][12][13] and rail[14][15][16][17] publications.

It has been mentioned in both houses of Parliament,[18][19][20] and transport unions[21][22] and international press[23][24] also cite its reports and follow its actions.

Such a card was envisaged to take a similar form to existing BahnCard products offered by Deutsche Bahn in Germany.

In April 2003, a study undertaken jointly by Railfuture and the Rail Passengers Council (later "Passenger Focus") stated that three million rail travellers might buy such a railcard if it were priced at £20.00, and offered a one-third discount for off-peak travel.