[1] The label was initially formed when James received the rights back to his first album The Dreamer from Brownswood Recordings,[1] and grew to include original releases from a roster including artists Ben Williams, Taali, Jharis Yokley and Bright & Guilty.
[4] In building Rainbow Blonde, James and Billig worked to create a collective as much as a new record label.
[1] Rainbow Blonde's collective includes house photographer Janette Beckman, filmmaker Madelyn Deutch, business manager Kristin Lee and many others.
[6] In February 2020, Ben Williams released his first LP on Rainbow Blonde with his critically acclaimed civil rights album "I Am A Man.".
[7] José James released his first new LP on Rainbow Blonde with his album No Beginning No End 2 in March 2020.