At the time, possible buyers of Rainbow Foods included grocery giants Safeway and Albertsons.

In 2003, Fleming Companies decided to sell 31 of the chains leases to Milwaukee based Roundys for 82.5 million dollars.

[7] In a surprise move on May 7, 2014, Roundys announced that it had sold 18 of its Rainbow Foods stores to a consortium of area competitors and businesses for 65 million dollars.

[8] In September 2014, four months after buying the Rainbow Foods location in West St. Paul, supermarket owner Jerry's Enterprises said it now planned to close the store in November.

In a letter sent to the city, Jerry's said the company had "developed plans based on business considerations" to close its Rainbow store at 1660 S. Robert St.

It closed due to a soccer stadium being built on the property, requiring the existing store and part of the mall to be demolished.