The company specializes in men's and women's leather, hemp, and rubber flip-flops.

When Longley first started making sandals,[1] he was assembling 15 pairs per day out of leather and Malaysian rubber in the garage of his Laguna Beach home.

[2] He relocated to San Clemente in 1974 and began manufacturing 1,200 pairs of sandals a day.

Longley had to install a catalytic oxidizer at his San Clemente factory that scrubs all the volatile organic compounds out of the glue before they are emitted into the air.

He is legally permitted to make only 1,000 pairs per day in San Clemente.