The premise of the song is simple, Pablo represents his native North Carolina, and calls on the audience to "take your shirt off, twist it 'round yo' hand, spin it like a helicopter."

According to Petey Pablo, the premise of the song to the outside listener is simple in the nature that North Carolina towns are being named.

[1] At UNC football games, The Marching Tar Heels play the chorus of this song after the defense makes a third down stop.

[2] Raise Up was the song that played while the North Carolina delegates announced the state’s votes for Kamala Harris at the 2024 DNC National Convention.

On the album, there is a remix called "Raise Up [All Cities remix]" which is similar to the original, starting off with North Carolina, except that he shouts out other cities, states or regions in this order: South Carolina, Atlanta, Virginia, New York City, New Jersey, Philadelphia, Washington, D.C., Maryland, Houston, Dallas, New Orleans, St. Louis, Miami, Los Angeles, Chicago, Las Vegas and San Francisco Bay Area, ending with "the whole world baby!".