Shortly after Turner completed its merger with Time Warner, SportSouth was purchased by News Corporation's Fox Cable Networks in the winter of 1996.

The Atlanta studios served as a production hub for the regional sports reports broadcast on other FSN networks, often utilizing the same anchors (with Terry Chick being the most prominent).

In 2008, SportSouth acquired the partial television rights to the Atlanta Braves, splitting the telecasts with Atlanta independent station WPCH-TV (channel 17), which ceased distributing the station's Braves telecasts nationally after its separation from its companion superstation feed TBS (which became a conventional cable network) in October 2007.

[5] After Turner turned over the operations of WPCH to the Meredith Corporation under a local marketing agreement in 2011, production of the Braves telecasts was transferred from Turner Sports to Fox Sports South, in a deal in which the channel would produce a package of 45 regular season games each year for WPCH.

On February 28, 2013, Fox Sports South and SportSouth reached a deal with the Braves to acquire the 45 additional Atlanta Braves games beginning with the 2013 season, ending the team's contract with WPCH-TV and marking the first time in 40 years that the team's game telecasts were not available on broadcast television in the Atlanta market.

On May 3, 2019, Sinclair Broadcast Group and Entertainment Studios (through their joint venture, Diamond Holdings) bought Fox Sports Networks from The Walt Disney Company for $10.6 billion.

[9] On November 17, 2020, Sinclair announced an agreement with casino operator Bally's Corporation to serve as a new naming rights partner for the FSN channels.

[18] In some areas select games from neighboring FanDuel Sports Networks are carried on either FDSN South or an alternate channel.

These channels were collapsed back into the Bally Sports South name when it launched on March 31, 2021, with a common non-gametime schedule, but the separate feeds otherwise continue.

FanDuel Sports Network South holds the exclusive regional cable television rights to the Atlanta Braves Major League Baseball franchise; the Atlanta Hawks, Charlotte Hornets and Memphis Grizzlies of the NBA; and the Carolina Hurricanes and Nashville Predators of the NHL.