He has worked for Noida based English language news channel CNN-Indian Broadcasting Network (CNN-IBN).

College of Commerce and Economics and graduated from Mumbai University, Masand started reporting at the age of 16 at The Times of India newspaper.

[5][6] Masand also has a popular YouTube channel, where he posts weekly his film reviews (filmed as CNN-News18's 'Now Showing' segments, which are also posted concurrently to their channel) and regular interviews with key figures in the entertainment industry (both Indian and occasionally International), mostly actors and directors.

Masand has been accused by actress Kangana Ranaut of writing blind items (in which details are reported without identifying the people involved or revealing sources) to discredit Rajput.

[9] Actor Manoj Bajpayee and filmmaker Apurva Asrani also called out Masand over his blind items on Rajput.