To mark the anniversary of the 20th year of her career, she published the album's name and cover on her social media accounts.

[3] To mark the 20th year of her career, Akalın worked with many artists, including Ayla Çelik, Berkay, Berksan, Buray, Berk Telkıvıran, Çağrı Telkıvıran, Erdem Kınay, Erhan Bayrak, Gökhan Özen, Gökhan Tepe, Gülşen, Gözde Ançel, Reşit Gözdamla, Murat Güneş, Murat Yeter, Okan Akı, Ozan Çolakoğlu, Özlem Argon, Sinan Akçıl, Sirel, Şebnem Sungur, Taşkın Sabah, Turaç Berkay Özer and Volga Tamöz.

[6] Akalın also announced on her Twitter account that in the lead song "Hayalet", Edis was featured as a backing vocalist.

[8] In the song "Gazino", written and composed by Sirel, Mehmet Ali Erbil and Fatih Ürek's audio samples were used.

There's a lot of things Demet has added to the songs [with her voice], but she has an ear that can easily find the compositions that could become hits.

[18] To promote Rakipsiz, Akalın released a music video for its lead single "Hayalet" on 11 November.