Rakitovo (Bulgarian: Ракитово [rɐˈkitovo]) is a town in the Pazardzhik Province, Bulgaria.

It is located in the northern part of the Rhodopi mountains[1] at 12 km to the east of Velingrad and 7 km to the southwest of the Batak Reservoir.

There is timber industry in the town.

People from the region grow crops, lavender, potatoes and barley.

Some Aromanians live in Rakitovo.