Similar to its rivals FHM and Zoo Weekly, Ralph published photos of scantily-clad models and female celebrities, without revealing their genitals or nipples.

Gourmet Gav, who would take on outrageous eating challenges, would earn celebrity beyond the pages of the magazine thanks to the development of Ralph TV.

The magazine was often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan, and as a sponsor of home viewer competitions during the Fox Network's rugby league coverage.

It contained the same kinds of articles published in similar titles, and ran its own poll to find "Australia's sexiest woman".

It was hosted by Craig "Lowie" Lowe and featured a trio known as "the girls of Ralph TV", newcomers Brooke Sheehan, Candice Manning and Angela Tsun.