[1] Darlington put Gowland forward as candidate for City of Durham at the 1761 general election but he was unsuccessful.
He could not compete with the Lambtons and Tempests in wealth or in popularity, and found it difficult to meet the cost of the elections and the petition.
In 1775 Gowland was recommended by Captain George Johnstone, RN to Sir James Lowther as a candidate for Cockermouth in the most glowing terms.
"If you have not communicated your intentions to Major Gowland I shall presume to bring an image to your mind that has disturbed me all night.
Genius, generosity, fortitude, and affability are painted on his mien, loving and beloved by all men of worth and real virtue.