His help in introducing Winston cigarette advertising into NASCAR and National Hot Rod Association (NHRA) lead him to be inducted in the International Motorsports Hall of Fame in 2008.
[2] He attended a 1969 R. J. Reynolds meeting where they discussed how to promote their tobacco with the April 1970 Public Health Cigarette Smoking Act prohibiting television and radio advertisements.
[2] RJR created the Special Events Operations division to find creative ways to promote the tobacco, and placed Seagraves in charge in 1972.
[5] Seagraves hired apprentice T. Wayne Robertson to take a show car to local events such as shopping malls.
[4] Seagraves talked with RJR management and they agreed to increase to three show cars on display within 150 miles of the upcoming event to promote NASCAR and Reynolds.
[2] RJR sponsored racetracks to upgrade their facilities, notably NASCAR Winston Racing Series short tracks throughout the United States.