He began his directorial career with the film Adharmam (1994) featuring Murali and Ranjitha in the lead roles, where cinematographer V. Manikandan also made his debut.
His second film Pagaivan (1997) starring Ajith Kumar and Sathyaraj released three years later, with the makers experiencing delays after they fell out with the lead actress Anjala Zhaveri.
[3] Moving away from feature films, he worked for UTV Mumbai and then helped launch the Mahabharatham television series on Sun TV.
He then briefly headed UTV's Chennai office, before starting his own production house, Crank Mediaworks.
The studio has since gone to make serials including Malli, Agni Paarvai featuring Simran and Vijay Chithiram.