Their T-shirt designs typically involve themes from the armed forces, mixed martial arts, and historical figures.
While working on his MBA at Duke University, Palmisciano began making T-shirts for ROTC students and selling them to military personnel as a way to stay connected to the community.
[5] In 2014, the company started a "vetrepreneur" program that entailed hiring veterans for one year, and then backing their start-up venture for another six months.
[7] Ranger Up started a website called The Rhino Den as a place for the staff to share stories about their military experience.
[9] In 2015, Ranger Up collaborated with another veteran-run apparel company, Article 15 Clothing (now out of business), to produce the feature-length indie film, Range 15.