Ranker claims to be one of the largest databases of opinions, with more than 1 billion votes gathered on over millions of subjective voters.

[2] These lists have been referenced as a source for many pop-culture, trade, and tech publications, including TV and radio.

[3][4] Ranker collects individual user votes and track them across various lists, which purports to show correlations between interests across pop culture.

[6] Ranker offers crowdsourced polls and lists across a variety of topics, including rankings of food, drinks, and celebrities.

"Ranker Insights" offers people voting correlation data for free, using psychographic correlation data to deliver personalized consumer recommendations ("if you like X, you'll also like Y, Z"), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences.