[9][10] The initial goal prior to the label was to keep his younger stepbrother known as the rapper Sir Rap-A-Lot out of street life, as well as friends Raheem and Jukebox from skipping school.

[11] After purchasing an abandoned building, he turned the property into on a used car dealership, known as Smith Auto Sales on the west side of Houston.

This was confirmed from a freestyle battle against each other where Scarface outperformed Sir Rap-A-Lot, with the younger brother then agreeing that was the better direction for the group also.

[11] Using local radio stations like KTSU to spread the reach of the label's music,[15] his first deal came in 1989 via Rick Rubin working with the Geto Boys on their 2nd album Grip It!

[17] The controversy lead to Rubin splitting from Geffen and signing with Warner Records with the album being pushed there instead, it tripled the total sales of the project.

[18] Prince signed a deal with Priority Records in 1991 for distribution,[16] releasing the Geto Boys third album We Can't Be Stopped.

At this time a concept for a music distribution label that would have acted dually as a union for recording artists was being planned between Prince, Suge Knight, and Irv Gotti which was eventually cancelled.