[2] In May 2006 the Founders Fund led a seed round of about $1 million, including angel investors such as Peter Thiel and Ron Conway.

[3][4][5] The company's first product was a meta-reputation system that allows users to create reviews and ratings of consumer transactions, which they then contribute to multiple e-commerce websites.

[6] On January 26, 2007, Rapleaf released Upscoop, a service that allowed users to search for and manage their contacts by email address across multiple social networking sites.

[7] In 2011, Rapleaf created a data onboarding division named LiveRamp,[8] which later spun out into an independent company which was acquired by Acxiom in 2014 for $310 million.

In October 2010, the Wall Street Journal reported that Rapleaf had transmitted personally identifiable information, including Facebook and MySpace IDs.

[28] CNNMoney described RapLeaf as "selling your identity," and TechCrunch characterized its method of identifiable data extraction of Google and Microsoft employees as "creepy.