Rapsons operated over 250 vehicles with around 400 employees based at depots in Inverness, Aviemore, Fort William, Portree, Wick, Thurso & Kirkwall.

While regular bus services traded as Highland Country, longer distance, express and private contract work operated under the Rapsons name.

[4] Inverness Traction entered receivership in April 1989,[5] but were subsequently purchased by Alexander (North East), who too collapsed in November 1989 due to unpaid debts.

The two companies continued to exist under separate ownership until August 1998, when Rapsons bought Highland Country Buses back from National Express for £4 million.

[9] In 1999, Rapsons began to expand into the Orkney Islands with the acquisition of four separate bus companies, including the two largest, James D. Peace and Shalder Coaches.

The route won the award for Scotland's Best Bus Service in 2010,[25] however, the 'JET' branding was replaced with the arrival of eight Alexander Dennis Enviro200 MMCs in regular Stagecoach livery for the Inverness Airport corridor in September 2018.

[30] The Skye operation also took delivery of MCV Evoras, with eleven being delivered in November 2022 for use on both local and school services in the area.