Urtasun uses artificial intelligence, particularly deep learning, to make vehicles and other machines perceive the world more accurately and efficiently.

Uber hired dozens of researchers and also made a multi-year, multi-million dollar commitment to Toronto's Vector Institute, which Urtasun co-founded.

[8][9] In 2021, Urtasun left Uber and launched Waabi Innovation, focused on developing self-driving cars.

She served as Program Chair of CVPR 2018, and is an editor of the International Journal in Computer Vision (IJCV).

She has also served as Area Chair of several machine learning and vision conferences including NeurIPS, UAI, ICML, ICLR, CVPR, and ECCV.