Rare is a global nonprofit environmental organization whose mission is to inspire change so people and nature thrive.

Headquartered in the United States, Rare has programs and staff in over 10 countries (including in Asia Pacific, Africa, the Pacific Islands, Latin America & the Caribbean, and Germany) working to safeguard biodiversity, ensure livelihoods, gender equity, and food security, and make their communities and countries more climate resilient.

[3] Since its founding, Rare has worked with over 1,500 communities in 60+ countries to address urgent natural resource threats such as overfishing, climate change, deforestation, water pollution, and regenerative agriculture.

Working with the Forestry Department, Paul led a social marketing campaign to inspire pride in the bird.

He visited schools and churches, recorded radio spots, produced bumper stickers and billboards, and created a parrot mascot named Jacquot.