[11] In 2011, Rashad Robinson became the president of Color of Change,[12] an advocacy organization founded after Hurricane Katrina with the purpose of assisting black communities in America.

During Robinson's tenure as president, Color Of Change has grown by one million members and expanded to four offices in New York, Washington, D.C., Los Angeles, and Oakland, California.

[14] The organization's Winning Justice campaign pushes prosecutors to reduce incarceration, end the use of money bail, and change sentencing schemes under which hundreds of thousands of Black people are imprisoned in the US.

[17] Their media and Hollywood teams also work to get content they deem racist and inaccurate taken off air; they have gotten several reality TV shows (All My Babies' Mamas, COPS) and conservative hosts (Bill O'Reilly, Glenn Beck) canceled.

Staff at Color of Change celebrated Robinson's resignation, stating that "[h] is destabilizing a place that is supposed to provide Black joy, not just internally, but for the world.

[31] In 2016, the Stanford Social Innovation Review wrote about Color Of Change's integrated online/offline strategies for “"pursuing the fight for racial justice at Internet speed".