Worlds of Wonder Inc., was a fledgling toy company with limited resources, tasked RKS Design with the urgent development of a working prototype for their new product, Teddy Ruxpin.
Despite a tight timeline, RKS delivered, and by the end of that year, Teddy Ruxpin achieved phenomenal success with sales reaching $93 million.
By redesigning the cassette tape eject mechanism, they shaved approximately $4 million off production expenses in the first year alone, demonstrating their ability to combine innovative design with cost-effective engineering solutions.
Sawhney took an unconventional approach by having designers wear the pump themselves, this revealed that the social stigma associated with visible medical devices that hindered adoption.
By mimicking a high-end pager, the 507 destigmatized insulin pump use and fueled widespread adoption, achieving sales of $171 million by 1998 and capturing 80% of the market by 2005.
[14] [15] Over the last 40+ years, Ravi Sawhney has invented and cultivated the popular Psycho-Aesthetics advanced design-thinking methodology, which Harvard adopted for two Business School Case Study.
[16] As a result of Sawhney's contributions to design with the creation of Psycho-Aesthetics, he was recognized with an honorary PhD in Philosophy by the Academy of Art University in San Francisco in 2010.
[18] Inspired by his love for music and a close friendship with rock legend Dave Mason, Sawhney sought to reinvent the electric guitar with a focus on sustainability, modularity, customization, and a distinct aesthetic.
Ravi Sawhney and the team at RKS Guitars envisioned a modular "open architecture design platform" that would allow for unprecedented levels of personalization and adaptability.
RKS guitars have been played by leading artists including Mick Jagger, Keith Richards, Rick Springfield, Don Felder, and Beck.