In the 1980s the company published graphic novels, and with the formation of Raw Junior in 1999, branched into children's comics with Little Lit and Toon Books.
[2] More ambitious projects included art objects such as the Zippy-Scope, a cardboard device with to watch a comic strip rolled up on a film spool, featuring Griffth's character Zippy the Pinhead.
The best-known work to run in Raw was a serialization of Spiegelman's graphic novel Maus,[5] which ran as an insert for the duration of the magazine[6] from the December 1980 second issue.
[10] Mouly founded Raw Junior 1999 and the company's next ongoing project was Little Lit, a comic book anthology series created expressly for children, authored by major cartoonists and literary figures.
Featuring such creators as Geoffrey Hayes, Jay Lynch, Dean Haspiel, Eleanor Davis, and Spiegelman, Toon Books claimed to provide "the first high-quality comics designed for children ages four and up".
[13] Upon Toon's debut, Publishers Weekly characterized the line as having the potential to revitalize the field of comics for kids: "Françoise Mouly is at it again.