Public health officials warned consumers in March 2024 to not drink raw milk, after bird flu virus was found in dairy cows in the United States; despite this, the company's sales significantly increased in the months afterward.

In June 2024, McAfee said that Raw Farm was selling 80,000 gallons of their milk a week, and that the increased in sales came from hanging dietary trends and social media attention.

[6] There is a political angle to some people who are buying Raw Farm's products, motivated by distrust in the government; McAfee said in May 2024, "Anything that the [Food and Drug Administration (FDA)] tells our customers to do, they do the opposite.

At the request of Kennedy's 2024 presidential campaign running mate Nicole Shanahan, McAfee has been asked to work at the FDA as a "raw milk adviser".

[8] In 2006, the California Department of Food and Agriculture (CDFA) temporarily quarantined milk and cream from Organic Pastures that were contaminated with E. coli, after four children received contracted the bacteria from the products.

In March 2022, the DOJ alleged that Raw Farm was engaging in civil contempt by defying the 2010 injunction, and in July 2023, in the U.S. District Court for the Eastern District of California, Mark McAfee and Raw Farm pleaded guilty to misdemeanor charges of "introduction and delivery for introduction into interstate commerce of misbranded food".