He also appears in the manga adaptation of New Horizons, and has had merchandise created featuring him, including stickers, magnets, and plushes.

[5] He also appeared in the manga Animal Crossing: New Horizons: Deserted Island Diary, where he was more self-obsessed and exhibited attributes not found in the video games.

[4] Raymond has received multiple pieces of official merchandise, including as part of sets of Animal Crossing character stickers and magnets.

[18] He was also featured in a user-made bracket tournament of Tumblr sexymen, a label given to fictional characters who are considered mischievous or evil, and who may dress poorly or be misanthropic.

A video of him wearing a maid outfit while playing a tambourine helped him achieve more popularity, including among the LGBT community.

[12] Famitsu editor Yumin17 attributed her interest in New Horizons in part to Raymond, whom she recounted she sent love letters, gifts, and visited every day.

[2] Flores attributed the popularity to various aspects, including having an uncommon personality type and being the only smug cat in the game.

[2] Fan-made websites, such as called Nookazon and nook.market, described by NME as "black markets," were created where players would buy and sell resources for Animal Crossing: New Horizons, including villagers, using either in-game currency or Nook Miles Tickets (NMT).

[16] At one time, the operators of nook.market claimed that half of inquiries were related to Raymond, and was stated by both nook.market and Nookazon as being the most-wanted villager.

[23] In addition to payments, YouTube channel Crunchy Island set up a maze competition inspired by Nathan for You.

[25] Raymond was of particular attention to fans, made more significant by the fact that he did not have an Amiibo card or figure available, and was thus only obtainable randomly.

[28] This led to PokéNinja creating a service called ACVillagerHaven in order to remove the need for the "Animal Crossing black market" by offering any villager for free.