While Raymond Rubicam's emphasis on creativity was innovative in itself, his philosophy and copywriting approach revolutionized the industry.
Young & Rubicam was the first agency to use scientific telephone sampling and to test audiences to measure the success of commercials and advertisements.
His was the first agency to use comic strips as a medium for advertising, creating "Mr. Coffee Nerves" for Postum and "Little Alby" for Grape-Nuts.
Independently, Rubicam served as a special assistant to the War Manpower Commission, director of United China Relief, and later as a member of the Committee for Economic Development.
He served as the director of the New York Life Insurance Company, Bates Manufacturing and Valley National Bank.