All that remains is to include certain conventions used by actual trailers, such as voice-over narration, titles and credits, and the familiar MPAA rating system copy (the white-on-green introductory screen).
The earliest identified re-cut trailer debuted in December 2003, named Kill Christ, created by an NYU film student.
[1] In 2005, the format started to gain popularity with Robert Ryang's re-cut of The Shining, which made the horror film appear to be a light-hearted family comedy drama about father and son bonding, adding voice-over narration and Peter Gabriel's song "Solsbury Hill" to augment the re-edited footage.
[3] In 2006, comedy troupe The Lonely Island made a Saturday Night Live Digital Short in which a trailer of Mel Gibson's then-upcoming film Apocalypto, a film entirely in the Yucatec Maya language, was recut and had English-language subtitles added to it based on statements made by Gibson during a well-publicized drunk driving incident of several months prior, to make it appear that the characters were saying anti-Semitic things.
Michael Sellers, a fan of Burroughs' work, had been disappointed by the trailers Disney had released, including the one used during Super Bowl XLVI.