ReadyMade (or Ready Made) was a California, United States, bimonthly magazine which focused on do-it-yourself (DIY) projects involving interior design, making furniture, home improvement, sewing, metalworking, woodworking and other disciplines.
ReadyMade was founded by chief editor Shoshana Berger and publisher Grace Hawthorne in Berkeley, California.
[1] In January 2009, Meredith announced it was relocating the magazine's creative staff to Des Moines, Iowa due to company-wide budgetary concerns (though the ReadyMade title itself was reportedly successful).
[3] Unlike more traditional home improvement magazines and how-to books, ReadyMade's projects were aimed at a younger (21–39) audience.
The ads featured in the magazine targeted a largely liberal readership interested in locally produced, handmade, ecological, and organic goods, but also featured ads from companies such as PF Flyers shoes, Urban Outfitters, and similar corporations looking to appeal to a young hipster audience.