Some had additional hardware components designed to enhance the performance of the specific video editing software being used.
These systems are now outdated thanks to the instantaneous nature of social media platforms such as Facebook and Twitter.
Broadcasters and content rights holders now use cloud-based video editing technology which allows them to clip, edit and share video across multiple digital platforms such as websites and social apps within seconds rather than minutes.
[2] Its diverse userbase extends from global, national and regional media organisations, leading sports content distributors and post-production houses to government departments.
It was founded in 2013, has partnerships with Facebook and Twitter and is used by some of the largest media companies in Europe and North America.