[1] The brand operates across various industries including recorded music,[2] event promotion, print publishing[3][4] and merchandising.

Real Gold began creating merchandise that showcased various types of creative talent, which were labelled as 'Releases', most commonly taking the form of t-shirts, vinyl records and fanzines.

[12] Deano Jo was listed in The Independent's 2009 feature on 'The 15 people who will define the future of arts in Britain'[13] and profiled in Dazed & Confuzed's article on the world's most inspiring young entrepreneurs.

Real Gold worked with musicians Adele, Florence and the Machine and Laura Marling at early stages in their careers.

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