The Rebecca Minkoff brand carries a range of apparel including handbags, footwear, jewellery and accessories.

Her first national recognition came when actress Jenna Elfman wore an "I Love New York" T-shirt Minkoff designed on the Jay Leno show.

[10] In 2018 Rebecca Minkoff announced they would no longer be presenting at New York Fashion Week, but instead chose to focus efforts on a new project that launched in tandem with the 2018 Women's March, RM Superwomen.

[11] RM Superwomen is a social space with a single goal: to encourage women around the world to be brave and courageous.

To kick off the new social space, Minkoff has partnered with The Women's March, launching a campaign to highlight their voices along with other key activists and influencers like actress Zosia Mamet and journalist Gretchen Carlson.