Rebekah Modrak

[2] Rebekah Modrak's work as a visual artist involves a struggle between the expected uses of a particular technology or history and her desire to employ that knowledge or system in unintended ways that support the messier dynamics of life.

The photographic "skin" in combination with the soft three-dimensional structure it was applied to creates complex portraits of individuals, revealing empathetic character traits through sculptural position, while employing photography's descriptive potential through compound images that document the minutiae of a given sitter with the hyper detail seen through the lens as it captures not only facial expression, but visceral specifics of hair texture and skin quality.

"[6] The artwork intentionally treats browsers as potential consumers by presenting them with a fully functioning company website that mirrors Best Made's content from 2013 through 2017, complete with a collection of $350 plungers in "The Plunger Shop" (in lieu of "The Axe Shop"), brand narration of "adventures" in manual labor at a Nebraskan farm or at the campground in Plumbland (in lieu of Best Made's (Lumberland"), and enticing events for building community.

In the book The Routledge Companion to Criticality in Art, Architecture, and Design, Modrak describes Re Made as "a dynamic, malleable [work], changing in real-time within the online environment.

Browser posts and emails, and Best Made’s redesigns, legal actions, and product messaging compel new creative and ethical decisions: how to respond to a tobacco company’s request to feature Re Made in their digital showcase; how to correspond in a ‘manly’ way when posing as avatar Peter Smith-Buchanan; what voice to use to reply to an order for thirty Captain Perley Frazer Hudson Bay Plungers.

She writes that "any browser showing their readiness to spend money on a stylized plunger by clicking on 'Add To Cart' is dropped into the chamber of Thorstein Veblen.