[2][3] It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.

[8][9][10] Reborn Rich received audience acclaim and became the second highest-rated series in Korean cable television history, with its final episode recording 26.9% nationwide ratings.

[11] The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme.

Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family.

Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group.