In present-day Turkey, the unemployed Recep Ivedik is reprimanded by a police officer for harassment but is let off the hook.
On his way home, he finds a hotel owner’s wallet and later sees the same man, Muhsin Basaran, on TV giving advice.
Wanting to return the wallet as a sign of respect, Recep embarks on a road trip.
Recep hitchhikes for the duration of the trip, returns the wallet to Basaran at a hotel, and plans to leave until he sees his childhood love, Sibel.
The next morning, Recep accidentally knocks Sibel into a pool causing a brief quarrel between the two; it’s clear that she doesn't recognize him.
Recep purchases summer attire and attempts to join Sibel’s volleyball game, but she refuses.
Despite this, Recep attends the class, performing oddly and unsettling Sibel, while Erim finds amusement in the situation.
Recep, pretending to urgently need the bathroom, sneaks into the massage parlor, covering the masseur’s face with a towel upon finding him.
Unaware of the mix-up, Recep begins an intimate massage, only to realize he's with the wrong client when he notices swollen feet.
Recep is caught drinking from a display fountain by Erim, who berates him for insulting his game partner and causing problems.
Later, on the beach, Sibel breaks off her engagement over the phone due to her new-found feelings for Recep, causing her mother to intervene.
A few minutes later, when Sibel's mother is in danger of being hit by a horse, Recep rushes to save her, but she confuses this as assault and berates him, all the while ordering for medical assistance.
Spotting Sibel on the beach, he approaches her, trying to lighten the mood with jokes, only to be blindsided when she reveals she's engaged and can't reciprocate his feelings.
The next morning, Recep abruptly decides to leave the hotel, instructing the receptionist to deliver a bag of marbles to Sibel, its significance unknown.
But spotting Sibel and her mother leaving, he remembers Recep's gift and rushes to the airport to deliver it to her.