[2][3] RedBird is active in several tertiary sectors such as consumer goods, financial services, telecommunications, media, technology and sports.

RedBird has also invested in Ben Affleck and Matt Damon's Artists Equity, LeBron James and Maverick Carter’s SpringHill Company and the Fenway Sports Group.

[2] In August 2019, RedBird acquired a minority stake in YES Network, after helping Yankee Global Enterprises activate their buy back option to purchase Fox's 80% share for $3.5 billion after Disney acquired 21st Century Fox during the same year after the Department of Justice ordered Disney to sell the network on antitrust grounds due to its ownership of ESPN.

[7][8][9] In August 2020, the company acquired the assets of the XFL for $15 million, along with Dany Garcia and Dwayne Johnson, from the brand's founder, Vince McMahon.

[13] In July 2024, the company funded Skydance Media's acquisition of National Amusements from the Redstone family, a purchase that also includes a controlling stake in Paramount Global.