[citation needed] Red Devil originally was produced in a 12oz glass bottle and eventually made its way into a 12oz can.

In late 2007, Red Devil formed a strategic partnership with Impulse One and started their expansion into the United States.

They formulated a new version of Red Devil specifically for the U.S. market in a 16oz can which is a bit more sweet and has more of a berry-like taste.

Along with the original flavor of the drink, they have also released a Red Devil Light, their sugar free U.S. version.

In June 2010, Red Devil was released in Norway, in test- and pre-sales at the moment only available at 7-11 and MIX.