[1][2][3] The athlete Jordan Marie Daniel, a competitive runner from the Kul Wicasa Oyate (Lower Brule Sioux Tribe) in South Dakota,[4] was the first to prominently make use of the symbol at the 2019 Boston Marathon.
[6] It was subsequently worn by athlete Rosalie Fish in 2019,[7] appeared in billboard campaigns, and was used by Ilona Verley, who was a contestant on the reality television show Canada's Drag Race.
In 2020, Rhiannon Johnson of CBC News reported on the case of Michelle Buckley of Hay River, N.W.T., who wore the red handprint in a photo shoot to honor her sister Rea, who died when she was 14.
[8] Rosalie Fish, a member of the Cowlitz Tribe in Washington and a student-athlete at the Iowa Central Community College, used her national running platform to honor the lives of missing and murdered Indigenous women after being inspired by the use of the symbol by Jordan Marie Daniels.
For her final presence on Canada’s Drag Race, Verley wore a traditional jingle dress to represent her two-spirit identity and the red handprint to create further awareness towards the epidemic of missing and murdered Indigenous women.