After re-branding, both the ad-supported revenue platform and invitation system were scrapped in favor of a more traditional marketing and revenue-generating approach.

[3] Enrile's request cites the incapability of CURE to independently mount a 3G network, as well as violations of its franchise when Smart acquired the company in 2008.

Persons who were selected to try out the CURE network were given a ₱500 phone credit allowance in addition to a free SIM card.

In part due to this original mission, CURE offered unlimited mobile phone browsing during its public trial.

[4] While the management structure was left untouched, the acquisition enabled Smart to align CURE towards becoming a niche provider in the then-young Philippine 3G market.

While ümobile is distinct from the previously independent CURE, it retained the old invitation system with a free SIM card and a six-month, P100 phone credit allowance.

However, the entire invitation system was shut down on September 1 as part of the integration of CURE's network assets with that of Smart's.