Ross was in charge of production for Lion Rock Films, while the soundtrack was composed by Burkhard Dallwitz and Amanda Brown.

[4] Nicole Herrington of The New York Times wrote that the film "may already be [out]dated, since China's wine fever has cooled recently" although adding that "the movie raises legitimate concerns about the cultural and economic implications of status-minded overconsumption".

[8] Keith Uhlich of Time Out New York offered that "[t]he reliance on talking-head testimonials leaves a weak aftertaste, but it's a palate-pleasing provocation nonetheless".

[10] Kenji Fujishima of Slant Magazine awarded the film three out of four stars, commenting that it "may well inspire one to a higher appreciation of wine while also bringing about a greater awareness of the market forces that turn even the highest art into commodities".

[11] Ronnie Scheib of Variety opined that "[t]he film's rather simplistic cultural juxtapositions, pitting artistic appreciators against status-seeking philistines, work best when narrowly focused on the subject of wine.