After graduating, she started Red Scarf as a blog on Sina Weibo, with Pauline posting about United Kingdom life, news and advice.

As part of the family, Red Scarf maintains its unique brand identity while utilizing ECENTIME's vast network and cutting-edge technology.

Under the leadership of the newly appointed Group CEO Yangke SUN, a renowned expert in recommendation systems, they are focused on helping UK brands expand into the Chinese market.

[6][7] The company owns and manages a United Kingdom lifestyle website, written in the Chinese language, under the Red Scarf name.

[8] The stated aim of the site is to help people from Mainland China who are currently living in or visiting the United Kingdom.