[5]: 24 The Chinese government began actively supporting red tourism in 2005[6] to promote the "national ethos" and socioeconomic development in those areas,[7] which are typically rural and poorer than East China.
[8] In the CCP's view, red tourism strengthens revolutionary traditions, enhances patriotism, and promotes a unique national spirit.
[9]: 64 A Chinese official said, "This is a major project that benefits both the Party, the nation and the people, either in the economic, cultural and the political sense.
[9]: 174 Liangjiahe, where Xi Jinping lived for seven years during the Cultural Revolution, is also significant red tourism location.
[5]: 103 According to academics Christopher Marquis and Kunyuan Qiao, red tourism in China has a significant impact in intergenerational transmission of Mao Zedong's political theory.
[9]: 58 Through multilateral marketing and massive consumption, red tourism helps to enhance Chinese regime's political legitimacy.