At the end of July 2020, organizers canceled the 2020 edition of the bowl due to the COVID-19 pandemic; at the same time, the 49ers released a statement noting that "the decision has been made to not renew the current agreement to host the game moving forward".

[4][5] The game was founded by John Marks, president of the San Francisco Convention & Visitors Bureau, San Francisco Giants executive Pat Gallagher and sports industry veteran Gary Cavalli, former Associate Athletic Director at Stanford University and president of the pioneering American Basketball League, for the purpose of utilizing the Giants' new ballpark, bringing visitors to San Francisco during a traditionally slow time of the year, and rewarding two successful teams with a week in San Francisco.

Plans for the inaugural 2002 San Francisco Bowl were established on Dec. 2, 2002, when the Air Force Falcons football program accepted a bid to play against an undetermined team from the Big East Conference.

In 2010, Kraft Foods became the sponsor of the bowl and announced the new name, which the corporation launched as part of a broader hunger relief program.

[9] However, on November 11, 2014, it was announced that the San Francisco Bowl Game Association had reached a multi-year naming rights deal with Northern California-based poultry company Foster Farms, resulting in the game being named the Foster Farms Bowl.

[10] On July 12, 2016, the San Francisco 49ers NFL team announced that it had taken over management of the Foster Farms Bowl from the San Francisco Bowl Game Association, and also announced a new, four-year broadcast rights deal with Fox Sports, replacing ESPN.

In 2011, the Pac-12 team's opponent was Illinois, replacing Army, which did not achieve bowl eligibility; in 2012, it was Navy; and in 2013, it was BYU.