[citation needed] During that same year, Credicard launched the first debit card in the Brazilian market, Redeshop, which allowed merchants to receive payment for their sales on the first business day after the transaction, following the charge to the cardholder's account by the issuer.
Since then, Rede has been the main merchant acquirer and payment processor for Mastercard and Diners Club International branded credit and debit cards in Brazil.
The corporate purposes of the Redecard Consortium, which was incorporated according to Brazilian Corporate Law, were the same as the ones Redecard currently pursues: affiliating merchants to accept credit and debit cards, and capturing, transmitting, processing and settling transactions carried out with Mastercard and Diners Club International credit and debit cards in Brazil.
[3] In June 2007, Rede was listed on the São Paulo Stock Exchange – BM&F Bovespa, with its shares being listed on the New Market ("Novo Mercado"), a segment that is reserved for companies that are committed to differentiated practices in terms of the relationship with minority shareholders and the highest level of corporate governance that is found in the Brazilian capital markets.
The activities of capturing, transmitting, processing and settling transactions for merchants performed through Mastercard and Diners Club International credit cards is the main product of the Company.
Redecard captures, transmits, processes and settles transactions for merchants performed through Mastercard Maestro and Redeshop branded debit cards.
In the Brazilian market, debit cards are increasingly replacing checks as a mean of payment because they represent greater security to merchants, as there is need to use a password and electronically confirm personal data.
For the commercial segments that do not operate from a fixed location where a transaction may take place (delivery services, home-based sales, taxi drivers, street market vendors, etc.
), this solution has been created to transform a vendor-owned cell phone into an electronic terminal for capturing sales transactions with the installation of a simple application supplied by Rede.
For these services, Redecard revenues depend only on the number of captured transactions.E.rede Five years ago, Rede developed an online capture technology called E.rede, for transactions made with Mastercard and Diners Club International credit cards for purchases made through websites and virtual stores owned and operated by affiliated merchants.
The second advantage is the issuance of a sale pre-authorization approval that gives the merchant five days for the analysis of the sale and credit/debit operation before actual delivery of the product.Prepaid mobile phone recharging This service is available on POS electronic terminals installed at small and mid-sized commercial outlets for cardholders to purchase credits for their prepaid cell phones using Mastercard Maestro and RedeShop debit cards.