Named after the Tupiniquim tribe in Brazil, Rede Tupi was a pioneer in television programming in South America, setting the tone for the best telenovelas, news programming, sports, and entertainment in the 1950s and 1960s, such as TV de Vanguarda (Vanguard TV), O Repórter Esso (The Esso Reporter), Alô Doçura, Clube dos Artistas (1952–80), Beto Rockfeller, O Mundo é das Mulheres (The World is for Women) and many more.

During the 1960s, its programs revolutionized television through animation, humor, comedy and children's shows plus the telenovelas that gave rise to the launch in 1965 of its rival network in Rio de Janeiro, Rede Globo.

Due to a history of management problems, which resulted in a financial crisis, Tupi had part of its licenses revoked by the Government of Brazil in July 1980, shutting down the network.

One of the people present was Vladimir Zworykin, who answered some of Chateaubriand's questions, and demanded Sarnoff to build licenses for the first television stations in the Americas outside of the USA.

[5]: 85–87 Once the war was over, in 1946, Chateaubriand convinced Sarnoff and Zworykin to obtain financial means for the stations, in exchange for extensive advertising contracts, with a varying length between 12 and 18 months.

[5]: 91 S/A Rádio Tupi, who had already owned namesake radio stations in São Paulo and Rio de Janeiro, formalized a requirement at the Federal Government on January 7, 1948, soliciting special authorization to operate two television channels.

[5]: 132 In São Paulo, RCA-Victor engineers arrived in February 1949, with the aim of studying ideal locations for the building of the studios, the transmitter and the antenna.

During the building in 1950, these engineers were joined by technicians from RCA and Mario Alderighi, who started supervising the project following the conclusion of Rádio Tupi's new technical park the previous year.

The technical director of the station in Rio said that the potential location of the transmitter in Corcovado, which was ultimately rejected, gave proof that "science and the church have never maintained good relations".

[5]: 167  Mojica was subsequently invited to perform in the experimental broadcasts of TV Tupi in São Paulo, whose first test was conducted on July 4, 1950, with equipment brought in from the mobile unit and the Sumaré studio.

The first test night in the closed-circuit system had great image quality, and had lived up to what Diário de São Paulo called "the greatest happening in bandeirante broadcasting".

At 9pm, broadcasts resumed with the launch show TV na Taba, featuring a variety of talents that already worked for the group's radio stations, running for two hours.

[5]: 207  Said event started thirty minutes later than planned (at 5:30pm) when the test pattern gave way to Sônia Maria Dorce, who became the first face seen on the regular service, saying "Boa tarde!

Yara Lins followed, mentioning the names and callsigns of all of the Associadas radio stations, more than twenty, and introduced "the first television program in Latin America".

[5]: 208–210  The first commercials were read out by Homero Silva and Lia Borges de Aguiar, with congratulatory messages from four brands that invested in its building: Guaraná Antarctica, Lãs Sams, Sul América and Prata Wolff.

[5]: 213 The succession of speeches ended at 6pm, during which the station, covering the hours of the private cocktail, would put the test pattern back on the air, and would also promote the 9pm show.

Stars from the radio stations owned by Associadas were invited and presented in small sketches, but since they had no experience in television, they thought that the show wouldn't go as planned.

A two-minute film showing footage of São Paulo, troops (recorded on Independence Day less than two weeks earlier), the presses of the Associados' newspapers and people listening to radio, followed an initial slide.

At closing time, during the performance of Dorval Caymmi's song "Acalanto", Homero Silva gave one last message: "A televisão é tudo isso, em espetáculos diários que irão ter no recesso do lar de um imenso público.

[5]: 262 Over time, outside broadcasts in the São Paulo station started to become more frequent, with football matches, Sunday services and turf, the latter of which had its first telecast on November 10, 1951 from the Cidade Jardim hippodrome.

[5]: 370–371  The station celebrated its tenth anniversary on September 10, 1960 with a special program from Ilha Porchat in Santos, with the participation of American actress Julie London.

Bidding was opened on July 23, 1980 and the Grupo Abril (which would later operate MTV Brasil), the Silvio Santos Group (SBT), the Bloch (Rede Manchete), and other smaller companies entered the race.

After getting its own channel, and with the maturity of MTV Brasil in the market, Abril Radiodifusão applied in 2003 for several TV retransmission licenses in various locations in the country.

[6][7] The values of the transaction were not disclosed, but according to sources heard by the newspaper Folha de S. Paulo, the sale was closed at around R$ 350 million and was carried out by the USA bank JP Morgan.

In addition, the Union must make a new offer for the concessions of the extinct MTV Brasil, just as the decree of then-President Michel Temer, signed in October 2016, would have lost its validity.

[4] In 1998, DA won a lawsuit for damages against the Federal Government, and will have to be compensated for the intervention that resulted in the loss of 5 of the 7 channels of the Associated Broadcasters, which did not face financial difficulties at the time.

At the time, the law provided that the federal government would have to appoint an intervenor to take over the management of companies in difficulty, thus removing their controllers, who led to the crisis they were facing, and only in the event of bankruptcy, which did not happen, would the decision that was made be made, which was not the case of TV Tupi in São Paulo, and neither of TV Tupi in Rio, since its assets, real estate, equipment, facilities, etc., covered the existing debts.

He then designed the iconic mascot, a child version of the extant logo, of which the head was used as a branding device on several of its stations starting in 1951, sparking interest not only in children but also among viewers who weren't comfortable with the long program breaks.

Jokes had emerged within the network that, despite giving a sense of modernity, it was pejoratively nicknamed "tesão", referring to a possible double entendre in the design.

For the thirtieth anniversary, which was aborted due to the shutdown of the network, del Nero made a second version with the logo inside a television screen.