Reeds Jewelers is a U.S. retail jewelry company founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina.

[2] The company started in 1946 when Bill Zimmer and his wife, Roberta, bought a small downtown jewelry store in Wilmington, North Carolina and changed the name to Reeds Jewelers.

Popular brands and designers include: David Yurman, John Hardy, Roberto Coin, Gucci, EFFY, Le Vian, Forevermark, MIKIMOTO, Montblanc, Pandora, and Swarovski.

REEDS also carries an extensive collection of designer watches including: Rolex, Breitling, Omega, Tudor, Grand Seiko, Tag Heuer, Tissot, Movado, Montblanc, NORQAIN, Oris, Citizen Eco-Drive, and Bulova to name a few.

Features include a body made of 23-karat gold heavy plate, a handmade Alligator wrist strap with deployment clasp, and a piano-gloss watch case.