[1] The films are shown at screening events, spanning over 500 worldwide, and on Reel Rock Unlimited.
The festival's founders are Peter Mortimer and Josh Lowell.
[3] Reel Rock screens climbing and adventure films to audiences around the world through a festival each year, and through their streaming app Reel Rock Unlimited.
[5] The Reel Rock team regularly collaborates with the best athletes in climbing, including Alex Honnold, Tommy Caldwell, Margo Hayes, and more.
The tour partners with local outdoor equipment retailers, university outing clubs, and climbing gyms to organize screening events for each year's selections.