Reflektion is a software company founded by former Google engineer Amar Chokhawala in 2012.

Employing machine learning, the company has developed a next-generation personalization platform that raises conversion and revenue for leading digital retailers.

Notable clients using the Reflektion platform include The Walt Disney Company, Uniqlo, Gander Mountain, Godiva, and The Green Bay Packers.

Based in San Mateo, California, Reflektion has gone through two major rounds of venture capital fundraising.

Reflektion was selected by a board of National Retail Federation judges as the final winner of the 2015 Shop.org Digital Startup of The Year award.