Reign is the third studio album by Ghanaian artist Shatta Wale, released on October 13, 2018, by Zylofon Music and Shatta Movement Empire.

[1][2][3][4] Prior to the release of Reign, Wale embarked on a media tour to promote its launch.

[5][6] During one of his interviews, Wale made comments which rapper Sarkodie did not like, so Sarkodie released the diss track "Advice" directed at Wale as a result.

[7] The diss track generated heated debate, with some pundits predicting it would have a negative impact on the album launch, but the launch at the Fantasy Dome in Accra was considered successful, with thousands of fans attending.

[8] Some also criticized the diss track as an attempt to dampen the praise Reign was receiving.