On January 23, 2014, the band announced a short headlining tour in March with The Plot in You, Like Moths to Flames, For the Fallen Dreams, and The Defiled with For Today appearing in San Antonio.
[6][7] In an interview with Rock Sound magazine, Chris Motionless expressed that recording the third album was much easier compared to Infamous as "...the timeframe worked against me, and there was an inner conflict going on, trying to move into a different style of music and making a lot of mistakes as I went.
"[8] He stated that the album's sound will contain the aggressiveness Creatures had which Infamous lacked in and will also have a more consistent style.
[13] The music video for the first single "Reincarnate" was uploaded to YouTube by the band's record label on the same date as the album's international release, September 16, 2014.
The music video was filmed in the same location that the album cover was shot at, later revealed as the Alexandria Hotel in Downtown Los Angeles and is a means of "...bringing the artwork to life...".
With so much confidence and gothic swagger, it's hard not to be entertained by this album, and listeners who may have been thrown by their inconsistent early work would do well to dive back into the abyss with this third effort.
"[16] Jason Pettigrew of Alternative Press stated that this is the best direction that the band is going and is glad they have decided to progress their sound instead of listening to their fans and maintaining their old sound, saying of the album: "Sonically diverse and diamond-hard, Reincarnate takes seemingly disparate elements to create a soundtrack for metalheads, gothic beauties and industrial rivetheads to immerse themselves.
He complained that they are taking too much influence from Marilyn Manson and Cradle of Filth, therefore lacking in their own identity.